Google's search results predominately display Google Shopping results regardless of the merits of how well the Google Shopping results met the results of the search query.The specific complaints issued by the EC included: The preliminary conclusion of the Commission's investigation was that Google gave systematic favourable treatment to its own Google Shopping product (including Google Product Search) in search results.

Despite pursuing negotiations with Google for commitments under Article 9 of Regulation 1/2003 and despite being offered commitments by Google that ‘address the Commission's concerns’, the Commission, allegedly under political pressure, issued a Statement of Objections (SO) to Google on 15 April 2015 followed by a Supplementary SO in July 2016. On 10 November 2010, the European Commission opened a formal investigation into Google's search practices. The core claim being that Google's Universal Search algorithm promoted Google's own products in search engine results pages and demoted links to competing comparative shopping services and depriving end users of competition on the merits of the products and services so promoted. and on 30 January 2013, the Initiative for a Competitive Online Marketplace (“ICOMP”). (Foundem) filed a complaint with the European Commission accusing Google of breaching EU competition law and was soon joined by others, including on 31 March 2011 Microsoft itself which was then waging a regulatory war against Google. On 3 November 2009, at the suggestion of a Microsoft-backed PR firm, Infederation Ltd. Google Shopping investigation Prior complaints

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