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To sustain themselves in the marketplace, practitioners of strategy focus on building advantages over the competition, usually by assessing what competitors do and striving to do it better. Taking market structure as given, much as military strategy takes land as given, such a view drives companies to try to carve out a defensible position against the competition in the existing market space. 3 The academics call this the structuralist view, or environmental determinism. 2 Here, market structure, given by supply and demand conditions, shapes sellers' and buyers' conduct, which, in turn, determines end performance.

IO economics suggests a causal flow from market structure to conduct and performance.

1 Industrial organization (IO) economics gave formal expression to the prominent importance of competition to firms' success. The very language of corporate strategy is deeply imbued with military references-chief executive ' officers ' in ' headquarters, ' ' troops ' on the ' front lines, ' and fighting over a defined battlefield. Such focus on the competition traces back to corporate strategy's roots in military strategy.

Today, one can hardly speak of strategy without involving the language of competition: competitive strategy, competitive benchmarking, building competitive advantages, and beating the competition. 5.F or twenty-five years, competition has been at the heart of corporate strategy. Overcome Key Organizational Hurdles Overcome Key Organizational Hurdles Cognitive Hurdle Motivational Hurdle Resource Hurdle Political Hurdle Get The Strategic Sequence Right The Sequence of Blue Ocean Strategy Buyer utility Is there exceptional buyer utility in your business idea? Price Is your price easily accessible to the mass of buyers? Cost Can you attain your cost target to profit at your strategic price? Adoption What are the adoption hurdles in actualizing your business idea? A commercially viable blue ocean idea Four Action Framework Eliminate Reduce Raise Create Which of the factors that the industry takes for granted should be eliminated? Which factors should be reduced well below the industry’s standard? Which factors should be created that the industry has never offered? Which factors should be raised well above the industry’s standard? Four Action Framework Eliminate Reduce Raise Create You can download this presentation at: Please visit for more presentations on strategy, marketing, branding, and innovation

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